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Musings
In Cb: MP3.com - We Made History!
By Chris Burnett, MusicDish.com
Well,
it is official: "THE destination for digital music," and the world's
leading Online MP3 Music Distribution site will cease to exist on
Tuesday, December 2, 2003 at 12:00 PM PST. Members were officially
informed by direct email correspondence, and also via a post to
the moderator section of its message board, that the MP3.com, Incorporated
website will no longer be accessible in its current form.
The
Announcement
CNET
Networks, Inc. announced on November 13, 2003 that it has acquired
certain assets of MP3.com, Inc. Following a transition period, CNET
Networks, Inc. plans to introduce new and enhanced artist services.
MusicDish
Network Sponsor
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MP3.com's
content administration tools will remain available to artist members
until the site is redirected on December 2, 2003. However, promptly
following the removal of the MP3.com website, all content will be
deleted from its servers and all previously submitted tapes, CD-ROMs
and other media in its possession will be destroyed. MP3.com recommend
that artist members make alternative content hosting arrangements
as soon as practicable.
MP3.com
advised artists and members to update or remove all links and references
to the URL www.mp3.com. Additionally if you would like a historical
record of your page, we recommend that you capture screen shots
of the page as well as your artist statistics pages since they will
no longer be available once the site goes offline. [Click
Here for the full-sized actual Screen Capture of Cb's MP3.com
Artist Page from November 14, 2003]
Change
Is Usually a Good Thing
Many
readers and visitors to my official website already know that I
have been an active supporter regarding most aspects of online music
distribution for a bit over 4 years now. This column is also in
that category. Even though I manage the schedule of a full-time
musician by profession, I believe it important to learn about this
aspect of promoting my music and recordings. I have not been disappointed
in terms of what I have continued to learn regarding the real potential
of the Internet and World Wide Web as a viable platform.
So,
this particular change and the fact that my favorite MP3 site will
soon no longer exist is not as disappointing for me as it may be
for some. Change is usually a good thing. Jazz musicians generally
understand the necessity for change.
I
think that MP3.com was the pioneer in this field and started something
great. Just as the Ford Company started mass production of the automobile.
We have moved on from the Model-T and we independent artists will
successfully move on after MP3.com. The success of the new subscription
service models for music downloads made it clear that the days of
sites like MP3.com were numbered. Especially when entities such
as iTunes and Rhapsody initiated a means for independent products
to be included on such services via defacto label conduits like
The Orchard and CD Baby.
The
MP3.com Technology Was Cool
Despite
the end of their P4P (Payback for Playback - artist royalty payment
promotion), the main reason that I doggedly stayed with MP3.com
was because of the supposed potential outside visitor traffic, overall
quality of their jazz artist catalogue, and the size of the place.
They
also publicly tracked the number of plays - actually good stuff
for PR Kit data because it showed that someone was actually listening
to my music. I had also become a somewhat established artist presence
within the community there, and the nature of my music seemed more
suited to such a diverse potential visitor population that the site
attracted for me.
The
interactive tools on the site such as the ability to make a Streaming
Radio Station Playlist of music from most any of the world-class
jazz artists on the site was great too. No traditional radio Program
Directors or DJ tastes to contend with. Anyone from anywhere on
the planet could make and listen to a mix of tracks that they wanted
to hear and share.
As
relatively yet unknown, but serious jazz artists, the context of
having ones music available to the marketplace and listening public
in such an unencumbered way was liberating for many of us who had
music there. Think about it, where else could I easily have my music
online with other fellow independent jazz artists, along with other
jazz artists who are better known than I am. Names like: Marsalis
Family, Robin Eubanks, Oliver Lake, Erica Lindsay, George Benson,
Ahmad Alaadeen, George Colligan, Phil Davis, and many other of this
caliber may not mean anything to the average person - BUT, in the
jazz world we know who these cats are.
Many
of these world-class artists actually heard and commented on my
music from my having it available on MP3.com; and, I have even corresponded
with several of them because of it - such is practical networking
that would not have occurred otherwise.
So,
there has been some benefit. I even got a recent Maynard Ferguson
gig because the contractor heard of me by recommendation, then actually
found me online at MP3.com to listen before officially hiring my
quartet.
Open
Letter To MP3.com
Upon
announcement of this news, the message boards at MP3.com were very
busy with various comments about the situation. As you can probably
imagine, the messages and notes varied greatly from G to triple
X rating, while including most emotions imaginable. Hey, it's the
Internet - remember?
So,
I posted the letter below to the Moderator section of the site as
my personal farewell and thanks to the people who made MP3.com work
for us for so long. Here is my letter...
Dear
MP3.com Artist Support Team, and MP3.com, Inc.:
I
too would like to add a word of thanks to all of you, and MP3.com,
the company. You changed the music industry paradigm for the better
- forever!
We
all learned a lot about promoting and marketing our music online
through the resources made available here. And most of us, who
had been here a while, also earned some residual income for our
time and efforts during the years of your P4P promotion.
My
perspective on this is because I make my living as a musician
in the world away from OMD. So, I never counted on MP3.com, or
OMD, to earn vital income or to get me "signed" - or anything
else unrealistic like that. I became a member here simply to have
the potential of other people being able to listen to my recorded
music.
My
music has been downloaded or streamed here over half a million
times by people from at least 55 countries throughout the world.
This is significant to me in an artistic sense because it shows
a market does exist for my work. I have received emails from many
countries expressing appreciation for my music as well...
I
know some are thinking that my number of plays isn't significant
when compared to the MP3.com marketing of Ernesto Cortazzar's
retail organization, or the sheer volume of plays generated by
online electronic musicians at MP3.com like Bassic, 303Infinity,
and Trance [] Control. Not to mention that there are many artists
in the more commercially common genres (which includes both, smooth
or pop jazz and classical public domain cover music) who also
have many more plays than I accumulated.
However,
there was no other ACOUSTIC JAZZ ARTIST at MP3.com who achieved
over 500,000 total plays. That's a really cool fact for me to
present considering the dynamic of this demographic of artists.
You have to consider that most acoustic jazz guys like me would
have long ago ditched the MP3.com artist community scene, gave
up on how to interface with the online music tools of the site,
and of course their computers would have been a casualty at some
point too. So, I did pretty good for one of the serious artistic
jazz guys and I learned a lot too - COOL!
I
think that there will be other opportunities for independent musicians
like myself with online music. But, MP3.com will always be a significant
part of the history of the music industry worldwide. And all of
us were a part of making that history too!
Peace,
Cb
That
is the end of my letter and also the end of my official associations
with MP3.com. With that duly noted, I sincerely believe that the
most promise is still ahead of us with regard to online music.
Conclusion
Realistically
speaking, most artists who had been involved with OMD for any time
period knew that it was only a matter of time before MP3.com was
gone. The technology and model for delivering music online has changed.
When MP3.com started, most musicians did not have their own websites
and their templates really helped. Today, most professionally done
websites make an MP3.com page look silly, while also being more
secure using Flash delivery while simultaneously storing the artists'
content away from the clutches of the music industry nemesis - those
dreaded download pirates.
It
was time for change. But hey, MP3.com - We Made History!
Provided
by the MusicDish
Network. Copyright © Tag
It 2003 - Republished with Permission

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